Tyler York

a new face for real estate

Tyler York is a real-estate brokerage comprised of elite specialists. There’s no doubt when you are working with one of their own, you’re working with an expert.

Charlie Peterson, co-owner and founder, approached me with a vision to reform the real estate world into one of class. So much of the competition’s aesthetic had become obsolete—many firms still clung to their visuals from the nineties or earlier. His goal was to make a brand that communicated modern, upscale relevance.

Sharp, clean lines highlight those modern geometric vibes. Gold accents and deep grays help communicate “upscale” to the viewer, and we kept the yard sign as minimal as possible to really separate Tyler York from the competition.